I run a
Richmond barbershops · Website + online booking

Your chair stays full. Your phone stays quiet.

We build barbershops a clean website with online booking built in, so clients book themselves at 2am or mid-fade without ever calling you.

Richmond restaurants · Website + reservations

Fill the tables. Not the voicemail.

A fast site with your real menu, hours that are actually right, and reservations or online ordering wired in. Built in about a week.

Richmond small businesses · Website + booking

Get found. Get booked.

A website that shows you take your business seriously, with booking built in so customers can commit the moment they find you.

Based in Richmond, VA Live in about a week You own your site
The problem

Great cuts. Hard to book.

Great food. Hard to find.

Good business. Bad first impression.

Most clients pick a shop on their phone in under a minute. If booking means a phone call, a lot of them just pick the next shop.

People decide where to eat on their phone. A blurry PDF menu and wrong hours on Google quietly send them somewhere else.

Customers look you up before they ever walk in. What they find online decides whether they call you or the competition.

01

The phone rings mid-cut.

Every call you pick up is a client in the chair waiting. Online booking takes the phone off your station.

02

No-shows cost you money.

Booking with text reminders, and deposits if you want them, means fewer empty chairs.

03

New clients can't find you.

If your prices, hours and a booking button aren't one tap away, they book the shop down the street.

01

Your menu is a blurry PDF.

Diners decide in thirty seconds on a phone screen. A real, readable menu wins that.

02

Reservations during the rush.

Taking bookings by phone during service pulls your staff off the floor.

03

Google says you're closed.

Wrong hours and old photos on your Google listing turn people away before they ever call.

01

No site, or one from 2012.

Customers judge your business by your website before they ever walk in.

02

Booking means calling.

Most people would rather tap a button than make a phone call. Make it easy to say yes.

03

Invisible on Google Maps.

An incomplete Google profile hands your customers to whoever filled theirs out.

What you get

One build. Everything connected.

We handle the website, the booking setup and your Google listing, so a customer can go from finding you to booked in under a minute.

A website that's yours

Your services, prices, barbers and photos, built mobile-first because that's where your clients are.

Your menu as real text, hours, location and photos that make people hungry. Fast on every phone.

Your services, your story, your photos. Clean, fast, and built mobile-first.

Online booking, set up

Reservations & ordering

We set up the booking app that fits your shop, or connect the one you already use, and put it everywhere clients look.

Online reservations or ordering, connected and tested, so people can commit without calling during service.

Scheduling that fits how you work, connected to your site and your Google listing.

BooksySquareSquireVagaro
OpenTableResyToastSquare
SquareCalendlyAcuity

Google listing cleanup

Correct hours, fresh photos and your booking link on your Google Maps listing, where most new customers find you first.

Live in about a week

One conversation, a few photos from you, and we handle the rest. You review it before anything goes live.

How it works

Simple on purpose.

You run your business. We'll handle the tech, and we'll explain it in plain English.

Step 01

Free 15-minute call

Over the phone, or in person at your spot if you're in Richmond.

Step 02

We build it

Your site and booking setup, with a first draft within a week.

Step 03

You review

Tell us what to change. Nothing goes live until you like it.

Step 04

You get booked

Site live, booking on, Google updated. Clients book themselves.

Pricing

Straight numbers.

One flat price for the build. Ongoing marketing is optional and month-to-month. No contracts, ever.

The core package

Website + Booking

$999one-time

Everything you need to get found and get booked online.

  • Custom, mobile-first website
  • Online booking set up and connected
  • Reservations or online ordering connected
  • Google Business Profile cleanup
  • Built to show up in local Google searches
  • You own the site, start to finish
Get started →
Optional add-on

Monthly Marketing

$350/ month

Stay visible after launch, without lifting a finger.

  • 8 social media posts a month
  • 4 Google Business posts a month
  • Site updates when your prices or hours change
  • Cancel anytime
Ask about it
Who we are

Two students. One city.

We're Noah and Josh, students at the University of Richmond. We started Valerno because some of the best spots in this city are the hardest to book online, and that's an easy thing to fix.

We're local, we answer our phones, and we'll come to your shop to talk it through.

N

Noah

Co-founder
UR sophomore
J

Josh

Co-founder
UR freshman
In Richmond? We'll meet you in person, at your shop, on your schedule.
Questions

Fair questions.

I already use Booksy or Square. Do I have to switch?

No. We build around what you already use and make it way easier for clients to find, from your site to your Instagram to Google.

We already take reservations. Does that change?

Not unless you want it to. If you already use OpenTable, Resy or Toast, we connect it properly so it's front and center everywhere people look.

What if I don't need booking?

Then we'll make it dead simple for people to call, message or request a quote instead. The goal is the same: turn visitors into customers.

Do I own the website?

Yes. It's your site and your domain. If you ever stop working with us, it stays yours.

How long does it take?

About a week from our first call. Most of that depends on how fast we get your photos and info.

I already have a website. Is this still for me?

Maybe. We'll tell you honestly whether it's worth rebuilding. Sometimes it just needs booking added and a cleanup.

Are there monthly fees?

The build is a one-time price. Monthly marketing is optional, month-to-month, and you can cancel anytime.

Let's talk

Fifteen minutes. Zero pressure.

Tell us about your spot. We'll show you exactly what we'd build, and you decide if it's a fit.